PROJECT
Record Design: Applying Eros and Thanatos Theory
Massive Attack
PRINT · GRAPHIC DESIGN · RECORD DESIGN
SKILLS
Photoshop
Drawing
DELIVERABLE TYPE
Record Design
Poster Design
SUMMARY
Designed a record cover by analyzing the lyrics of “Teardrop" by Massive Attack.
RECORD DESIGN IN THREE PHASES
#1 A STATE OF LOVE-HATE TENSION
Analyzing the lyrics of “Teardrop" by Massive Attack, I drew connections to Freud's dichotomy of Eros, self-preservation, and Thanatos, self-destruction, which symbolize the opposing forces within us:
CONCEPT
Eros
Life, Self-preservation, Love, Creativity
Thanatos
Death, Self-destruction, Aggression
#2 EXPLOSION
#3 INNER TURMOIL WHERE PEOPLE STUMBLE
“After analyzing the lyrics of Teardrop, I noticed the conflict between Eros and Thanatos in the human mind, where we have the drives of Eros — life, self-preservation, love — or Thanatos — death, self-destruction, hate, aggression.”
THREE PHASES IN LYRICS
DESIGN PROCESS
ANALYZING LYRICS AND VISUAL INTERPRETATION
In my interpretation, Eros and Thanatos coexist within our ego, inseparable and in perpetual conflict—a love and hate relationship. At times, they harmonize, but occasionally clash explosively, akin to a powerful explosion. This internal struggle unfolds within our ego, causing it to stumble. The Teardrop song's sound, melody, and lyrics encapsulate the conflict story of Eros and Thanatos within the ego, portraying the dynamic interplay of these opposing forces with profound energy.
APPLE X KETTLE AGENCY
WEB DESIGN · MARKETING · CAMPAIGN
