Switch to iPhone - Elisa Choo

APPLE X KETTLE AGENCY

Advantages of Seamlessly Transitioning from Android
Switch to iPhone

WEB DESIGN · MARKETING · CAMPAIGN

CONTRIBUTIONS

Ideation
Web Design
Visual Design
Responsive Design
Micro Animations

SKILLS

Photoshop
Principle
AfterEffects

TEAM

Michael Evashevski, Creative Director
Tyler Peterson, Technical Director
Grace Yu, Senior Copy writer

DELIVERABLE

Apple.com/iPhone/Switch

CHALLENGE

Create webpage scenes that show the benefits of switching to iPhone through smooth scrolling.

PREVIOUS DESIGN APPROACH

SUMMARY

Contributed to designing webpages on Apple.com for the “Switch to iPhone” campaign, highlighting the seamless transition from Android to iPhone and showcasing its key benefits.

IDEA SKETCHES FOR MICRO ANIMATION

TITLE

Life is easier on iPhone.

DESCRIPTION

And that starts as soon as you turn it on

DRAFT SKETCH

OPT 01 ✔︎

OPT 02

TITLE

Is it really that easy to make the move to iPhone?

DESCRIPTION

Our Move to iOS app transfers your most important stuff to your iPhone so you don’t have to. That includes your photos, videos, contacts, calendars, free apps — and even your Google apps.

OPT 01

OPT 02 ✔︎

TITLE

Is iOS easy to use?

DESCRIPTION

It’s easy to use and easy to love. iOS is designed to be so intuitive, almost anything you want to do is as simple as swiping a finger. Or thumb.

TITLE

Is the camera as good as they say?

DESCRIPTION

It sure is iPhone takes better photos because it has a custom-designed camera system packed with second-to-none technology. And Memories in the Photos app lets you relive? your favorites moments over and over.

PUBLISHED

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

SWITCHING MADE SIMPLE

Illustrates the simple transition from Android to iPhone and the compelling reasons to make the switch.

RESPONSIVE DESIGN

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!