APPLE X KETTLE AGENCY
Advantages of Seamlessly Transitioning from Android
Switch to iPhone
WEB DESIGN · MARKETING · CAMPAIGN
CONTRIBUTIONS
Ideation
Web Design
Visual Design
Responsive Design
Micro Animations
SKILLS
Photoshop
Principle
AfterEffects
TEAM
Michael Evashevski, Creative Director
Tyler Peterson, Technical Director
Grace Yu, Senior Copy writer
DELIVERABLE
CHALLENGE
Create webpage scenes that show the benefits of switching to iPhone through smooth scrolling.
안드로이드에서 아이폰으로 전환할 때의 주요 이점들을 스크롤링을 통해 하나씩 소개하는 웹페이지를 제작했습니다.
PREVIOUS DESIGN APPROACH
SUMMARY
Contributed to designing webpages on Apple.com for the “Switch to iPhone” campaign, highlighting the seamless transition from Android to iPhone and showcasing its key benefits.
Switch to iPhone 캠페인 중 하나인 Apple.com 위한 웹페이지 디자인에 참여하여 안드로이드에서 아이폰으로의 매끄러운 전환과정과 핵심이점들을 강조했습니다.
IDEA SKETCHES FOR MICRO ANIMATION
TITLE
Life is easier on iPhone.
DESCRIPTION
And that starts as soon as you turn it on
DRAFT SKETCH
OPT 01 ✔︎
OPT 02
TITLE
Is it really that easy to make the move to iPhone?
DESCRIPTION
Our Move to iOS app transfers your most important stuff to your iPhone so you don’t have to. That includes your photos, videos, contacts, calendars, free apps — and even your Google apps.
OPT 01
OPT 02 ✔︎
TITLE
Is iOS easy to use?
DESCRIPTION
It’s easy to use and easy to love. iOS is designed to be so intuitive, almost anything you want to do is as simple as swiping a finger. Or thumb.
TITLE
Is the camera as good as they say?
DESCRIPTION
It sure is iPhone takes better photos because it has a custom-designed camera system packed with second-to-none technology. And Memories in the Photos app lets you relive? your favorites moments over and over.
PUBLISHED
Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!
SWITCHING MADE SIMPLE
Illustrates the simple transition from Android to iPhone and the compelling reasons to make the switch.
아이폰을 선택할 만한 매력적인 이유와 안드로이드에서 아이폰으로 간편하게 전환할 수 있는 과정을 간단한 모션과 함께 시각적으로 표현했습니다.
RESPONSIVE DESIGN
Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!
LARGE / MEDIUM / SMALL
Showcasing the design’s adaptability across large, medium, and small screens for an optimal user experience.
최적의 사용자 경험을 위해 데스크탑, 타블렛, 모바일 뷰포트 전반에 걸쳐 디자인의 적응성을 보여줍니다.
FAMILY PAGE
APPLE X KETTLE AGENCY
WEB DESIGN · DATA VISUALIZATION · CAMPAIGN
