PROJECT
Designing in Max Huber’s Style, Exhibition Poster for
Andreas Feininger
PRINT · GRAPHIC DESIGN · EXHIBITION POSTER
SKILLS
Photoshop
Illustrator
DELIVERABLE TYPE
Exhibition Poster
SUMMARY
Imagined what if Max Huber designed a poster for Andreas Feininger's exhibition at MoMA, and brought that vision to the page.
ANDREAS FEININGER, 1906-1999, PHOTOGRAPHER
ANDREAS FEININGER:
MAGNIFIED OBJECTS IN BLACK AND WHITE
A renowned American photographer and writer on photographic technique, Feininger’s work is distinguished by dynamic black-and-white captures of Manhattan and detailed studies of the natural world’s intricate structures.
MAX HUBER, 1919-1992, GRAPHIC DESIGNER
MAX HUBER:
VIVID, BOLD SHAPES & PHOTO COLLAGE
A pivotal figure in 20th-century graphic design, Huber transformed ordinary subjects into compelling visual communication through collage and vibrant color.
WHAT IF MAX HUBER DESIGNED POSTERS FOR ANDREAS FEININGER’S EXHIBITION AT MOMA?
MY INTERPRETATION
“THE REASON WHY I TOOK PICTURES OF MAGNIFIED OBJECTS IS TO EXPLORE AND VIEW THE SAME THING IN DIFFERENT WAYS."
— ANDREAS FEININGER
Watching Feininger’s interview on YouTube, his statement, "The reason why I took pictures of magnified objects is to view the same thing in different ways," resonated with me. This aligns with Max Huber’s approach of turning mundane subjects into compelling visual narratives, which this poster concept embodies—reinterpreting the ordinary.
FINAL POSTER
WHY I CHOSE THIS FONT
MoMA adopted Fuller Benton’s 1902 Franklin Gothic, digitized from a tray of lead type in their collection. As MoMA’s primary typeface from 2003 to 2017, it was the ideal choice for this 2013 poster.
VIEWING THE SAME THING IN DIFFERENT WAYS
While most see the ordinary as it is, artists and designers bring fresh perspectives to familiar subjects, showcasing their unique visions to the world.
PROJECT
PRINT · GRAPHIC DESIGN · RECORD DESIGN
